20 years of web experience, all focused on one thing: growing your business online.
Meet Anthony
I've been building websites since the days of tables and spacer GIFs. Over the past two decades I've watched the web go from brochure-ware to the place most businesses actually live — and I've shipped sites through every awkward transition along the way.
Those years buy three things, and they're the ones that matter: a sharper read on what actually moves a business (versus what's just trend-chasing), the muscle memory to ship fast without cutting corners, and the scar tissue to spot a bad scope or a doomed integration before it costs you a quarter. That's what you're hiring — not the years on a résumé.
I ran my last studio, MKS Web Design, for over a decade. It worked — but the "take every project that walks in the door" model left me fragmented, and my best engagements were always the ones where I stayed embedded with the same teams for years. So I rebuilt the practice around the work I actually care about: a short list of clients, ongoing, with me directly. A Rich Design is what came out the other side.
If you've outgrown the freelancer-agency-DIY shuffle and want one partner who knows your business and sticks around for the long haul — that's exactly who I built this for.
Anthony Richter
A fast, simple site that converts beats a feature-packed one that loads slowly. I prioritize performance and user experience over bells and whistles that don't drive results.
Your website should immediately communicate what you do and why it matters. I avoid trendy design patterns that confuse users in favor of clear, intuitive experiences.
I'm not interested in one-and-done engagements. The best work comes from deep context and long-term relationships where I truly understand your business.
When you work with me, you work with me. No account managers, no junior developers. Direct access to the person building your site.
Modern real estate platform with MLS integration and dynamic property search.
Product catalog for custom cargo trailers with dealer search and nationwide reach.
Welcoming therapy practice website with compassionate design and easy scheduling.
High-energy site for nationwide cheer competitions with integrated registration.
Regional hub connecting entrepreneurs with funding, resources, and growth tools.
Trust-focused HVAC website with clear service pages and local search optimization.
Capabilities
Polished, fast-loading designs shaped by two decades of brand identity, UX, and information architecture work — typography, layout systems, and conversion patterns honed across hundreds of client builds.
Modern static or headless hosting with SSL, edge caching, and zero plugin maintenance. Built once, served fast, kept current — no admin panels to babysit, no PHP versions to chase.
What an ongoing design partnership delivers — wireframes, prototypes, design systems, conversion-focused landing pages, brand identity, and site migrations that don't break SEO.
Search and AI engine optimization baked in — schema markup, clean information architecture, llms.txt for AI agents, sitemap submission, and uptime monitoring — so the site gets found and stays online.
Working with a partner out of state can be challenging, but Anthony has ALWAYS made this so easy — and never misses a beat. He partners with our company as if he's one of us EVERY time. Highly recommend.
I've worked with Anthony on many projects over the past few years. He always impresses me with his technical skills as well as his professionalism and attention to detail. I highly recommend him for anyone seeking help with web design!
Anthony is the most prompt, talented, and creative in the web design/tech space. He has been incredible for our business to build a new website, new branding, and be completely transparent through the entire process. HIGHLY recommend!
Anthony is absolutely WONDERFUL to work with. You will not be disappointed. His work is professional, attractive, and creative. He delivers what you ask for and more. HIGHLY recommend.
We hired Anthony to rebuild an old website for my husband's small business, and the final website has far exceeded our expectations! Very personable, VERY talented, and his prices are fair. Would highly recommend!
Knowledgeable, creative, personable, talented are only a few of the words I would use to describe Anthony. He makes creating a website fun and easy.
Anthony did an excellent job! He was very professional, quick and had great communication along the way. He created an awesome website with everything that I wanted, needed and more!
Wow, I'm so impressed! Huge shout-out to Anthony for the new website and creative video. He seriously couldn't have done a better job. A++
Extremely creative — I'm so impressed! Anthony will quickly get a sense of what you want and then make it better than you imagined. Highly recommended for your website projects.
The work I received from Anthony was beyond my expectation. He is FAST with results, but the quality of it stood out even more. Above all, I will be using his services again VERY soon!
I highly recommend Anthony to anyone looking for a new website or looking to upgrade your current site. I have been so impressed with Anthony's skill, communication, and attention to detail.
I hired Anthony to redo my company website and have just been blown away by the great work he does. Highly recommend him for any web-based project.
If anything on this page resonates, the next move is a 30-minute conversation. No pitch deck, no hard sell — just a real read on whether the partnership makes sense for both of us.