Available for new partnerships

Your Business Deserves a Design Partner,
Not Another Freelancer

Built for growth-stage B2B and professional-services teams who need a senior designer in their corner — high-performance websites, sharp UX, and digital strategy from one experienced partner who knows your business inside and out. No handoffs, no chaos.

Anthony Richter Anthony RichterWeb Designer & Digital Strategist20+ Years Experience
Book a 30-min call Start a project brief
Services

One partner. Every web need covered.

From full website builds to ongoing optimization, your engagement covers a wide range of design and web services — all delivered by the same person who understands your brand.

01

WordPress Website Design

Your current site is fighting you — slow, off-brand, or a maze your team can't update without engineering. Custom WordPress builds with a backend you'll actually enjoy using.

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02

Landing Pages & Funnels

You're spending on ads, launching a product, or running a campaign — and the page they land on does five jobs at once and converts on none of them. Single-purpose pages built to do exactly one thing well.

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03

UX/UI Design

Your site looks fine but visitors don't do what you need them to. They bounce, get lost, or stall before the form. The fix is structural — user flows, information architecture, and interaction design that move people toward action.

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04

Conversion Optimization

You're getting traffic but not the right outcomes — leads stall, forms don't get filled, the funnel leaks. Targeted fixes to the friction points without rebuilding the site you already have.

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05

Ongoing Maintenance

The site is live, but the to-do list never empties — security patches, plugin updates, content tweaks, the broken thing nobody noticed until last week. Continuous, hands-on care so the site stays current instead of slowly falling behind.

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06

Design Systems

Every new page, deck, and ad reinvents your brand from scratch — three different blues, two header styles, button shapes nobody can explain. A documented system so your team (and any partner you bring in) ships consistent work without asking which version is right.

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Selected Work

Work that earns its keep.

A few highlights from recent projects — from local service companies to career networks and event brands.

Coldwell Banker Website Design Mockup

Coldwell Banker

Modern real estate platform with MLS integration and dynamic property search.

Web DesignWordPress
Sharp Manufacturing Website Design Mockup

Sharp Manufacturing

Product catalog for custom cargo trailers with dealer search and nationwide reach.

E-CommerceStrategy
Navigate Counseling Services Website Design Mockup

Navigate Counseling

Welcoming therapy practice website with compassionate design and easy scheduling.

HealthcareUX
Global Cheer Dance Website Design Mockup

Global Cheer Dance

High-energy site for nationwide cheer competitions with integrated registration.

EventsBranding
Innovate24 Website Design Mockup

Innovate24

Regional hub connecting entrepreneurs with funding, resources, and growth tools.

BusinessResources
Central Comfort Air Website Design Mockup

Central Comfort Air

Trust-focused HVAC website with clear service pages and local search optimization.

Local SEOHVAC
View All Case Studies
Why This Partnership

The end of fragmented design support.

Stop juggling freelancers, agencies, and DIY tools. With A Rich Design, you get a single experienced partner who handles design, development, and strategy.

One partner for everything

I handle everything from concept to code — web design, development, and strategy — so you have one point of contact who knows your business inside and out.

Fast, focused delivery

Work moves through a clear prioritized queue. You tell me what matters most, and I focus on delivering it quickly with fast feedback cycles.

Built for real results

Every decision is driven by UX best practices, conversion strategy, and performance — because your site should be working as hard as you are.

Deep WordPress expertise

I build with WordPress and modern tools using clean, scalable architecture. Your site is built to grow with your business.

Capabilities

What I do best.

Two decades of hands-on experience across design, development, strategy, and everything in between — grouped by what each cluster does for your business.

Design & Layout

Polished, fast-loading designs shaped by two decades of brand identity, UX, and information architecture work — typography, layout systems, and conversion patterns honed across hundreds of client builds.

  • UX/UI Design
  • Brand Identity
  • Design Systems
  • Information Architecture
  • Visual Design
  • Responsive Design
  • Landing Pages
  • Wireframing & Prototyping

Hosting & Infrastructure

Modern static or headless hosting with SSL, edge caching, and zero plugin maintenance. Built once, served fast, kept current — no admin panels to babysit, no PHP versions to chase.

  • WordPress Development
  • Custom Theme Development
  • WooCommerce
  • ACF / Custom Fields
  • API Integrations
  • Astro / Static Sites
  • Headless Architecture
  • Site Migrations

Strategy & Partnership Features

What an ongoing design partnership delivers — wireframes, prototypes, design systems, conversion-focused landing pages, brand identity, and site migrations that don't break SEO.

  • Page Speed Optimization
  • Performance Tuning
  • Core Web Vitals
  • Accessibility (WCAG)
  • Lighthouse Audits
  • Image Optimization
  • Mobile Optimization
  • Caching Strategy

SEO & Operations

Search and AI engine optimization baked in — schema markup, clean information architecture, llms.txt for AI agents, sitemap submission, and uptime monitoring — so the site gets found and stays online.

  • Local SEO
  • Schema Markup
  • Conversion Optimization
  • A/B Testing
  • Analytics & Tracking
  • Lead Generation
  • Email Capture
  • On-Page SEO
Get Started Partnership
Client Feedback

What partners
have to say.

Real feedback from businesses I've worked with. Some of these reviews predate A Rich Design and reflect work I shipped under my previous brand, MKS Web Design — same person, same standard. Original reviews available on request.

Working with a partner out of state can be challenging, but Anthony has ALWAYS made this so easy — and never misses a beat. He partners with our company as if he's one of us EVERY time. Highly recommend.

NSNikki Short
Nikki ShortLeisure Time Landscaping

I've worked with Anthony on many projects over the past few years. He always impresses me with his technical skills as well as his professionalism and attention to detail. I highly recommend him for anyone seeking help with web design!

CMCrystal Magette
Crystal MagetteColdwell Banker

Anthony is the most prompt, talented, and creative in the web design/tech space. He has been incredible for our business to build a new website, new branding, and be completely transparent through the entire process. HIGHLY recommend!

HMHenry Mascaux
Henry MascauxKC Mattress City

Anthony is absolutely WONDERFUL to work with. You will not be disappointed. His work is professional, attractive, and creative. He delivers what you ask for and more. HIGHLY recommend.

SHShaylyn Hanna
Shaylyn HannaColdwell Banker

We hired Anthony to rebuild an old website for my husband's small business, and the final website has far exceeded our expectations! Very personable, VERY talented, and his prices are fair. Would highly recommend!

BTBria Taddiken-Williams
Bria Taddiken-WilliamsTwo Big Feet

Knowledgeable, creative, personable, talented are only a few of the words I would use to describe Anthony. He makes creating a website fun and easy.

JWJennifer Wenderott
Jennifer WenderottSimply Sweet Bakery

Anthony did an excellent job! He was very professional, quick and had great communication along the way. He created an awesome website with everything that I wanted, needed and more!

BHBrandon Hagedorn
Brandon HagedornGuy on a Tractor

Wow, I'm so impressed! Huge shout-out to Anthony for the new website and creative video. He seriously couldn't have done a better job. A++

BSBret Shaw
Bret ShawShaw Family Chiropractic

Extremely creative — I'm so impressed! Anthony will quickly get a sense of what you want and then make it better than you imagined. Highly recommended for your website projects.

DLDebra Larsen
Debra LarsenLarsen Counseling Services

The work I received from Anthony was beyond my expectation. He is FAST with results, but the quality of it stood out even more. Above all, I will be using his services again VERY soon!

PMPatrick Montgomery
Patrick MontgomeryColdwell Banker

I highly recommend Anthony to anyone looking for a new website or looking to upgrade your current site. I have been so impressed with Anthony's skill, communication, and attention to detail.

TCTara Claycamp
Tara ClaycampLittle Apple Life

I hired Anthony to redo my company website and have just been blown away by the great work he does. Highly recommend him for any web-based project.

DTDerek Taussig
Derek TaussigTausig Landscaping
How It Works

Simple process.
Consistent results.

No complex onboarding or slow-moving processes. Here's how things work from day one.

01

Kickoff & Strategy

A focused call to align on goals, audience, and scope — before anything gets built.

02

Audit & Architecture

I audit what you have, map the content structure, and sketch wireframes — so design decisions are grounded, not guessed.

03

Design & Build

Work moves through a prioritized queue — one primary task at a time — so quality stays high.

04

Review & Refine

Quick feedback loops keep things moving. I iterate until you're happy — no round limits.

05

Launch & Optimize

Cross-device QA, performance tuning, analytics wiring, and a coordinated go-live.

06

Ongoing Support

New requests, improvements, optimizations — just add them to the queue and keep building.

Explore Full Process
Partnership

Ongoing Design Partnership

A flexible, ongoing design and web partnership tailored to your business — starting with a conversation about your goals.

Partnership

Your dedicated design partner

This isn't a one-and-done project arrangement. It's a continuous partnership where I become an extension of your team.

How partnerships work

Engagements typically start in the low five figures annually and scale with scope. I'll share a tailored recommendation once we've talked — no tier-shopping required.

What's included
  • Access to all services — design, web development, strategy, and more
  • Work handled through a prioritized request queue, one active task at a time
  • Fast turnaround — most requests completed within a few business days
  • Unlimited revisions while we're actively working together
  • Flexible engagement — scope adjusts over time as your needs evolve
  • Direct access to Anthony — no account managers or middlemen
FAQ

Common Questions

There's no cap on how many requests you can add to the queue. I work through them one primary task at a time, so everything gets my full focus. You can reprioritize at any point.
Most requests are completed within a few business days, depending on complexity. Larger projects are broken into milestones so you see consistent progress.
Partnerships are month-to-month — no long-term lock-in. The best results tend to come from 3+ months working together so we can build real momentum, but you can pause or end the engagement at any billing cycle.
Often, yes. I regularly inherit WordPress sites from previous developers, agencies, or DIY builds. I'll do a quick audit first to flag anything that would be faster to rebuild than fix — that way you're making an informed call, not paying to polish something structurally broken.
Yes. I'm happy to sign an NDA before we start talking about sensitive details. I also have a standard mutual NDA I can share if you'd prefer — either way, your information and plans stay confidential.
I primarily build with WordPress and modern page builders using clean, class-based architecture. For dynamic content, I use Advanced Custom Fields and custom post types.
Of course. Many clients start with a focused project — like a landing page or design refresh — before committing to an ongoing partnership.
Flexibility is built in. If your needs change, we can adjust scope, pause, or wrap up — no long-term contracts that lock you in.
Anthony Richter

Ready for a design partner,
not just a project?

Tell me what you're building. I'll show you exactly how I'd tackle it. No pitch deck, no pressure — just a conversation.

Book a 30-min call Send a project brief