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01

Kickoff & Strategy

1–2 days

A focused strategy session to understand your goals, audience, and existing assets. This is where we define what success looks like — before any design decisions get made.

  • Discovery call to understand your business
  • Review of existing brand assets
  • Define project scope and success metrics
  • Set up communication channels

What you'll get

A clear project roadmap with defined milestones and success metrics.

02

Audit & Architecture

3–5 days

Before a single pixel moves, I audit what's working, what's broken, and what the structure should be. This is the quiet, unglamorous work that saves weeks later.

  • Audit of existing site, brand, and key competitors
  • Content inventory and information architecture
  • Wireframes and page-level blueprints
  • Technical plan — stack, integrations, performance targets

What you'll get

A written plan plus wireframes you'll sign off on before design begins.

03

Design & Build

1–4 weeks

Work moves through a prioritized queue — one primary task at a time — so everything gets my full attention.

  • Visual design concepts built from the blueprint
  • Development on a staging server
  • Regular progress updates
  • Your feedback incorporated throughout

What you'll get

A fully functional website or design deliverable, built to spec.

04

Review & Refine

2–5 days

Quick feedback loops via email or Slack keep things moving. I iterate until you're happy — no round limits while we're actively working together.

  • Review rounds with your feedback
  • Revisions and refinements
  • Final approval on all deliverables
  • Cross-browser and accessibility checks

What you'll get

Polished, finalized work that meets your standards — and the web's.

05

Launch & Optimize

3–7 days

The last mile — where most projects quietly lose their edge. I check everything twice, wire up measurement, and stay close during go-live.

  • Full QA across devices, browsers, and screen readers
  • Core Web Vitals and performance tuning
  • Analytics, conversion tracking, and SEO checks
  • Coordinated launch and DNS cutover

What you'll get

A site that launches without drama — measured, monitored, and ready to earn its keep.

06

Ongoing Support

Ongoing

Once live, I stick around. New requests, improvements, optimizations — just add them to the queue and keep building.

  • Prioritized request queue
  • Post-launch monitoring and maintenance
  • Training and documentation
  • Continuous improvements as your business evolves

What you'll get

A live website plus a partner for the long haul.

Anthony Richter

Think we're a good fit?

I'd love to hear about what you're building. Let's start with a conversation — no commitment needed.