Anthony Richter

Design isn't just what it looks like. It's how it works.

I've been building websites since the days of tables and spacer GIFs. Over the past 20 years, I've watched the web evolve from brochure-ware to the primary business platform it is today.

Through that evolution, I've learned what actually matters: websites that load fast, convert visitors, and don't require a computer science degree to update. Fancy animations mean nothing if the site doesn't drive business results.

A Rich Design was born from a simple observation: too many businesses struggle with fragmented design support. They hire an agency for a redesign, then freelancers for updates, then spend hours on DIY tools for quick changes. It creates chaos.

The solution? One partner who knows your business, handles everything from strategy to execution, and sticks around for the long haul.

20+ Years Experience
100+ Projects Delivered
15+ Industries Served

Why clients stay for years, not months.

Speed over features.

A fast, simple site that converts beats a feature-packed one that loads slowly. I prioritize performance and user experience over bells and whistles that don't drive results.

Clarity over cleverness.

Your website should immediately communicate what you do and why it matters. I avoid trendy design patterns that confuse users in favor of clear, intuitive experiences.

Partnership over projects.

I'm not interested in one-and-done engagements. The best work comes from deep context and long-term relationships where I truly understand your business.

Ownership over handoffs.

When you work with me, you work with me. No account managers, no junior developers. Direct access to the person building your site.

Proof in the portfolio.

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What I do best.

WordPress Development
UX/UI Design
Conversion Optimization
Landing Pages
Design Systems
Performance Tuning
ACF / Custom Fields
Automation

Not ready to commit? That's fine — let's just talk.

I'd love to hear about what you're building.

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