Frequently Asked Questions.

Instead of scoping out a single project and disappearing when it's done, a design partnership means I become an ongoing extension of your team. You get continuous access to design, development, and strategy — without the overhead of hiring in-house or managing an agency. Think of it as having a senior designer on retainer who already knows your brand.

Absolutely. Many clients begin with a focused project — a landing page, a site redesign, or a conversion audit — before deciding whether an ongoing partnership is the right fit. There's no pressure either way.

With an agency, your work often gets handed off between account managers, junior designers, and project coordinators. Here, you work directly with me — one experienced partner who knows your brand, your goals, and your history. No layers, no handoffs, no surprises on who's doing the work.

Flexibility is built into every engagement. If your needs change, your budget shifts, or you just need a break — we can pause, adjust scope, or wrap up cleanly. No long-term contracts locking you in.

I work with a range — from solo founders and small businesses to established companies with internal teams. The common thread is that my clients value quality design and want a direct, efficient working relationship without the overhead of managing a large agency.

I intentionally keep my client roster small so every partner gets my full attention. This means I'm not spread thin across dozens of accounts — when I'm working on your project, that's where my focus is.

Fair question — and one I've been on the wrong side of as a buyer myself. The short version: A Rich Design isn't a side hustle or a stepping stone. I've been building websites professionally for 20+ years through every cycle of the web (including running my previous brand, MKS Web Design, for over a decade), and this practice is structured around staying small, staying solo, and staying in business. My clients tend to stay for years, not months — references available on request, including from partners I've worked with continuously since the early 2010s.

Yes — embedded engagements are one of the most common shapes. I plug into your existing tools and rhythms (Slack, Linear, Asana, Notion, GitHub — whatever you're already using), respect your team's conventions, and write code, copy, and design that hands off cleanly to whoever owns it next. No turf, no rework. I'll often partner with an in-house dev team where I lead design and strategy and they ship the build, or with a marketing team where I'm the design+UX brain on a campaign-driven roadmap.

Two ways. For ongoing partnerships, scope is fluid by design — new requests just enter the queue and get prioritized. There's nothing to creep against; the queue absorbs it. For defined-scope projects, I write a clear brief at kickoff with what's in and what's explicitly out. When new asks arrive mid-project, I name them as scope additions, give you a candid impact estimate, and let you decide: defer, swap, or expand. No silent over-delivery, no surprise invoices, no end-of-project guilt trips.

You submit requests — anything from a new page design to a copy update — and I work through them one primary task at a time. There's no limit on how many you can add. You can reprioritize at any point, so the most important thing is always at the top.

Most standard requests are completed within a few business days. Larger, more complex work — like a full site build or a multi-page redesign — is broken into milestones so you see consistent progress rather than waiting weeks for a big reveal.

Most communication happens over email, though I'm happy to use Slack or whatever tools your team already relies on. For kickoffs and bigger strategy conversations, we'll hop on a call. The goal is quick, clear feedback loops — not endless meetings.

Revisions are unlimited while we're actively working together. I'd rather get it right than push something out the door you're not happy with. That said, clear feedback helps us move efficiently — and I'll always guide you through the review process.

We start with a focused strategy call to understand your goals, audience, existing assets, and what success looks like. From there, I'll put together a plan and we'll align on priorities before any design or development begins. No guesswork.

Everything design and web — WordPress development, UX/UI design, landing pages, conversion optimization, design systems, ongoing maintenance, strategy sessions, and more. You get access to the full range of services, not just a single specialty.

Both, depending on what fits. WordPress is my default for content-driven business sites where the team needs to ship copy and pages without engineering involvement — it's flexible, mature, and the operational cost is low. For static-site work I build with Astro (this site is built on it). For app-shaped work or design-systems-heavy marketing sites, I'm comfortable in modern React/Next.js — though I'll be straight with you when a project would be better served by a teammate who lives in that stack full-time. The platform should serve the goal, not the other way around.

I offer light branding support — things like social graphics, presentation decks, brand assets, and style guides. For a full brand identity or logo design from scratch, I can recommend trusted specialists and coordinate with them to keep everything aligned.

I can help shape and refine copy within the context of a design — things like headlines, CTAs, and page flow. For full copywriting or content strategy, I'll either work with your team's writer or recommend a copywriter I trust. Good design and good copy go hand-in-hand, so I make sure they're always working together.

Yes — conversion optimization is a core part of what I do. That includes auditing your current site, identifying friction points, improving calls-to-action, restructuring page layouts, and testing changes that move the needle. A beautiful site that doesn't convert isn't doing its job.

Absolutely. I build WordPress sites with intuitive backends using Advanced Custom Fields and custom post types, so you can update content, swap images, and manage pages without touching code. If anything's unclear, I'll walk you through it.

I can recommend reliable hosting providers and help with setup, migration, and DNS configuration. I prefer that clients own their hosting and domain accounts directly — that way you're always in control of your assets, regardless of who you work with.

Every site I build is fully responsive from the start. I design and test across devices — phones, tablets, and desktops — so your site looks sharp and functions properly no matter how someone finds you.

I build every site with strong technical SEO foundations — clean code, fast load times, proper heading structure, meta tags, schema markup, and image optimization. For ongoing content strategy and link building, I can coordinate with an SEO specialist if needed.

Everything I build is yours. You own the design files, the code, and all content. If we ever part ways, I'll make sure there's a clean handoff — no hostage situations with your own website.

Nothing dramatic. Your site keeps running on your hosting, under your domain, with your accounts — I never gate access through me. On the way out, I do three things: push final code to your repository (or hand over a clean export), document any non-obvious decisions or workflows, and give you 30 days of email access to answer the questions that always come up after an offboarding. After that, you can keep maintaining the site yourself, hand it to another developer, or come back later — your call, no friction.

Every engagement is tailored to your needs, so I share investment details after we've had a chance to discuss your goals and scope. This way you get an honest recommendation — not a one-size-fits-all price sheet. Reach out and I'll walk you through options that fit.

There are no long-term contracts. Partnerships are designed to be flexible — you stay because the work is valuable, not because you're locked in. That said, the best results come from working together consistently over time.

Just fill out the contact form or send me an email at [email protected]. Tell me a bit about your business, what you're looking for, and any timeline considerations. I'll get back to you quickly and we'll figure out the best path forward — no commitment needed just to have a conversation.

Once we've aligned on scope and goals, I can typically kick things off within a week. We'll start with a strategy call, set priorities, and begin working through your first requests right away.

Of course. Not every project needs to start from scratch. I regularly work with existing sites — improving design, fixing UX issues, speeding up performance, and optimizing for conversions. Sometimes a strategic refresh is more valuable than a full rebuild.