Frequently Asked Questions.

Instead of scoping out a single project and disappearing when it's done, a design partnership means I become an ongoing extension of your team. You get continuous access to design, development, and strategy — without the overhead of hiring in-house or managing an agency. Think of it as having a senior designer on retainer who already knows your brand.

Absolutely. Many clients begin with a focused project — a landing page, a site redesign, or a conversion audit — before deciding whether an ongoing partnership is the right fit. There's no pressure either way.

With an agency, your work often gets handed off between account managers, junior designers, and project coordinators. Here, you work directly with me — one experienced partner who knows your brand, your goals, and your history. No layers, no handoffs, no surprises on who's doing the work.

Flexibility is built into every engagement. If your needs change, your budget shifts, or you just need a break — we can pause, adjust scope, or wrap up cleanly. No long-term contracts locking you in.

I work with a range — from solo founders and small businesses to established companies with internal teams. The common thread is that my clients value quality design and want a direct, efficient working relationship without the overhead of managing a large agency.

I intentionally keep my client roster small so every partner gets my full attention. This means I'm not spread thin across dozens of accounts — when I'm working on your project, that's where my focus is.

You submit requests — anything from a new page design to a copy update — and I work through them one primary task at a time. There's no limit on how many you can add. You can reprioritize at any point, so the most important thing is always at the top.

Most standard requests are completed within a few business days. Larger, more complex work — like a full site build or a multi-page redesign — is broken into milestones so you see consistent progress rather than waiting weeks for a big reveal.

Most communication happens over email, though I'm happy to use Slack or whatever tools your team already relies on. For kickoffs and bigger strategy conversations, we'll hop on a call. The goal is quick, clear feedback loops — not endless meetings.

Revisions are unlimited while we're actively working together. I'd rather get it right than push something out the door you're not happy with. That said, clear feedback helps us move efficiently — and I'll always guide you through the review process.

We start with a focused strategy call to understand your goals, audience, existing assets, and what success looks like. From there, I'll put together a plan and we'll align on priorities before any design or development begins. No guesswork.

Everything design and web — WordPress development, UX/UI design, landing pages, conversion optimization, design systems, ongoing maintenance, strategy sessions, and more. You get access to the full range of services, not just a single specialty.

WordPress is my primary platform because it's powerful, flexible, and gives clients full control of their content. That said, I'm comfortable with other platforms and tools when the situation calls for it. We'll always choose the right tool for the job.

I offer light branding support — things like social graphics, presentation decks, brand assets, and style guides. For a full brand identity or logo design from scratch, I can recommend trusted specialists and coordinate with them to keep everything aligned.

I can help shape and refine copy within the context of a design — things like headlines, CTAs, and page flow. For full copywriting or content strategy, I'll either work with your team's writer or recommend a copywriter I trust. Good design and good copy go hand-in-hand, so I make sure they're always working together.

Yes — conversion optimization is a core part of what I do. That includes auditing your current site, identifying friction points, improving calls-to-action, restructuring page layouts, and testing changes that move the needle. A beautiful site that doesn't convert isn't doing its job.

Absolutely. I build WordPress sites with intuitive backends using Advanced Custom Fields and custom post types, so you can update content, swap images, and manage pages without touching code. If anything's unclear, I'll walk you through it.

I can recommend reliable hosting providers and help with setup, migration, and DNS configuration. I prefer that clients own their hosting and domain accounts directly — that way you're always in control of your assets, regardless of who you work with.

Every site I build is fully responsive from the start. I design and test across devices — phones, tablets, and desktops — so your site looks sharp and functions properly no matter how someone finds you.

I build every site with strong technical SEO foundations — clean code, fast load times, proper heading structure, meta tags, schema markup, and image optimization. For ongoing content strategy and link building, I can coordinate with an SEO specialist if needed.

Everything I build is yours. You own the design files, the code, and all content. If we ever part ways, I'll make sure there's a clean handoff — no hostage situations with your own website.

Every engagement is tailored to your needs, so I share investment details after we've had a chance to discuss your goals and scope. This way you get an honest recommendation — not a one-size-fits-all price sheet. Reach out and I'll walk you through options that fit.

There are no long-term contracts. Partnerships are designed to be flexible — you stay because the work is valuable, not because you're locked in. That said, the best results come from working together consistently over time.

Just send me an email at [email protected]. Tell me a bit about your business, what you're looking for, and any timeline considerations. I'll get back to you quickly and we'll figure out the best path forward — no commitment needed just to have a conversation.

Once we've aligned on scope and goals, I can typically kick things off within a week. We'll start with a strategy call, set priorities, and begin working through your first requests right away.

Of course. Not every project needs to start from scratch. I regularly work with existing sites — improving design, fixing UX issues, speeding up performance, and optimizing for conversions. Sometimes a strategic refresh is more valuable than a full rebuild.