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How we work together

A senior design partner,
shaped to your business.

Most engagements aren't a tier on a price page — they're a custom relationship sized to your goals, pace, and the team you already have. Here's what a partnership with A Rich Design actually looks like.

Who this is for

Who I partner with.

I work best with growth-stage B2B companies and professional-services firms — teams where the website is a real revenue lever, not just a brochure. Typical partners are 10–150 people with marketing or operations leaders who need a senior designer in their corner without hiring one full-time.

If you're a pre-revenue idea looking for a $500 logo or a Fortune 500 evaluating six agencies, I'm probably not the right fit. If you've outgrown the freelancer/Fiverr/agency-handoff cycle and want one experienced partner who knows your business, you're in the right place.

Three ways partnerships usually take shape.

Most engagements look like one of these — though the lines blur as we go. The right shape depends on what you have today, what you need, and how fast you want to move.

Embedded design partner

An ongoing retainer where I act as your fractional senior designer — design, dev, and strategy work flows through a prioritized queue. Best for teams shipping continuously who don't want to manage freelancers.

Project + ongoing optimization

We start with a focused build — a redesign, a new product site, a high-stakes landing flow — then transition into a lighter retainer to keep iterating after launch. Best when there's a clear initial scope but the work won't end at go-live.

Strategic redesign

A defined-scope rebuild of a site that's underperforming or off-brand. Strategy → design → build → launch in 6–12 weeks, with a clean handoff. Best when you have an in-house team to take it forward but need a senior partner to set the foundation.

What every engagement comes with.

Different shapes, same standards. Whichever archetype fits, this is what you get from day one.

Partnership

The non-negotiables.

These are constant across every engagement, not perks tied to a specific tier.

Start a conversation

Engagements typically start in the low five figures annually and scale with scope and pace. I'll share a tailored recommendation once we've talked — there are no public tiers because every partnership is sized to its purpose.

What's included
  • Direct access to me — no account managers, no junior handoffs, no project-coordinator middle layer
  • One active task at a time, prioritized by you, so the most important thing is always what I'm working on
  • Unlimited revisions while we're actively engaged — I'd rather get it right than rush to ship
  • Month-to-month flexibility — pause, scale up, or wrap up cleanly without long-term contracts
  • Senior judgment on every decision — I won't punt your brand to someone learning on your dime
  • You own everything — designs, code, content, and accounts. No hostage situations.

How a conversation becomes a partnership.

No pressure, no pitch deck. The path from a first message to working together is short and honest.

01

Tell me what you're working on

A short note via the contact form — goals, current state, rough timeline. I read every inquiry personally; no auto-replies.

02

I respond with a candid take

Within one business day, you'll get my honest read — whether I'm the right fit, ballpark scope and investment, and what an engagement could look like.

03

We talk

A 30-minute call to dig into goals, the team, and the work. If we both feel the fit is real, we move forward. If not, you walk away with a clearer brief for whoever you do hire.

04

Kickoff

Once we agree on scope and shape, we kick off — typically within a week. Strategy session, priority queue, first deliverable in the first sprint.

See the full process

About engagements.

Instead of scoping out a single project and disappearing when it's done, a design partnership means I become an ongoing extension of your team. You get continuous access to design, development, and strategy — without the overhead of hiring in-house or managing an agency. Think of it as having a senior designer on retainer who already knows your brand.
With an agency, your work often gets handed off between account managers, junior designers, and project coordinators. Here, you work directly with me — one experienced partner who knows your brand, your goals, and your history. No layers, no handoffs, no surprises on who's doing the work.
I work with a range — from solo founders and small businesses to established companies with internal teams. The common thread is that my clients value quality design and want a direct, efficient working relationship without the overhead of managing a large agency.
Flexibility is built into every engagement. If your needs change, your budget shifts, or you just need a break — we can pause, adjust scope, or wrap up cleanly. No long-term contracts locking you in.
I intentionally keep my client roster small so every partner gets my full attention. This means I'm not spread thin across dozens of accounts — when I'm working on your project, that's where my focus is.
Every engagement is tailored to your needs, so I share investment details after we've had a chance to discuss your goals and scope. This way you get an honest recommendation — not a one-size-fits-all price sheet. Reach out and I'll walk you through options that fit.
There are no long-term contracts. Partnerships are designed to be flexible — you stay because the work is valuable, not because you're locked in. That said, the best results come from working together consistently over time.
Of course. Not every project needs to start from scratch. I regularly work with existing sites — improving design, fixing UX issues, speeding up performance, and optimizing for conversions. Sometimes a strategic refresh is more valuable than a full rebuild.
Anthony Richter

Think there's a partnership here?

Tell me what you're building. I'll show you exactly how I'd tackle it — and whether I'm the right partner for the work. No pitch deck, no pressure.

From the partners I've worked with.